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A compelling firsthand investigation of how social media and big
data have amplified the close relationship between privacy and
inequality  Online privacy is under constant attack by
social media and big data technologies. But we cannot rely on
individual actions to remedy this—it is a matter of social
justice. Alice E. Marwick offers a new way of understanding how
privacy is jeopardized, particularly for marginalized and
disadvantaged communities—including immigrants, the poor, people
of color, LGBTQ+ populations, and victims of online harassment.
 Marwick shows that few resources or regulations for
preventing personal information from spreading on the internet.
Through a new theory of “networked privacy,” she reveals how
current legal and technological frameworks are woefully inadequate
in addressing issues of privacy—often by design. Drawing from
interviews and focus groups encompassing a diverse group of
Americans, Marwick shows that even heavy social media users care
deeply about privacy and engage in extensive “privacy work” to
protect it. But people are up against the violation machine of the
modern internet. Safeguarding privacy must happen at the collective
level.
The world is in the midst of a social media paradigm. Once viewed
as trivial and peripheral, social media platforms like Twitter,
Facebook and WeChat have become an important part of the
information and communication infrastructure of society. They are
bound up with business and politics as well as everyday life, work,
and personal relationships. This international Handbook addresses
the most significant research themes, methodological approaches and
debates in the study of social media. It contains substantial
chapters written especially for this book by leading scholars from
a range of disciplinary perspectives, covering everything from
computational social science to sexual self-expression. Part 1:
Histories And Pre-Histories Part 2: Approaches And Methods Part 3:
Platforms, Technologies And Business Models Part 4: Cultures And
Practices Part 5: Social And Economic Domains
Social media, once heralded as revolutionary and democratic, have
instead proved exclusionary and elitist Social media technologies
such as YouTube, Twitter, and Facebook promised a new participatory
online culture. Yet, technology insider Alice Marwick contends in
this insightful book, "Web 2.0" only encouraged a preoccupation
with status and attention. Her original research-which includes
conversations with entrepreneurs, Internet celebrities, and Silicon
Valley journalists-explores the culture and ideology of San
Francisco's tech community in the period between the dot com boom
and the App store, when the city was the world's center of social
media development. Marwick argues that early revolutionary goals
have failed to materialize: while many continue to view social
media as democratic, these technologies instead turn users into
marketers and self-promoters, and leave technology companies poised
to violate privacy and to prioritize profits over participation.
Marwick analyzes status-building techniques-such as self-branding,
micro-celebrity, and life-streaming-to show that Web 2.0 did not
provide a cultural revolution, but only furthered inequality and
reinforced traditional social stratification, demarcated by race,
class, and gender.
The world is in the midst of a social media paradigm. Once viewed
as trivial and peripheral, social media platforms like Twitter,
Facebook and WeChat have become an important part of the
information and communication infrastructure of society. They are
bound up with business and politics as well as everyday life, work,
and personal relationships. This international Handbook addresses
the most significant research themes, methodological approaches and
debates in the study of social media. It contains substantial
chapters written especially for this book by leading scholars from
a range of disciplinary perspectives, covering everything from
computational social science to sexual self-expression. Part 1:
Histories And Pre-Histories Part 2: Approaches And Methods Part 3:
Platforms, Technologies And Business Models Part 4: Cultures And
Practices Part 5: Social And Economic Domains
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