The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market. The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including: Internet of Things (IoT) and customer relationship management Cross-cultural management Artificial intelligence Social media advertising Multichannel banking Digital payment technology Blockchain technology Augmented reality Eye-tracking analysis This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.

New technologies such as artificial intelligence, blockchain, the Internet of Things (IoT), etc. are redefining business processes around the world at a rapid rate and resulting in both great opportunities and challenges for businesses. Though these technologies are extensively being used in developed countries, emerging economies are also not far behind. Disruptive Technologies in International Business advances the understanding of technological applications in business within an international paradigm. With its in-depth discussions of diverse topics such as the global value chain (GVC), environmental risk management, IoT, Surface Mobility, and anime, the book argues that technologies offer many advantages but there are accompanying risks, challenges, and disadvantages as well. The need of the hour is to address the impact of these technologies on the environment, society, and economy of the world. This book offers a collage of insights on how these technologies can potentially change the playing field in businesses and countries and contribute to the betterment of society. This book will provide business practitioners, international organizations, government officials, and policy makers with inspiration and new leads toward more efficient systems, policies, and operational frameworks in our increasingly technology-driven society.

The recent disruptions caused by the COVID-19 pandemic have shaken the fundamental foundations of global business to their core, creating unprecedented challenges for management scholars and practitioners. In addition, over the past few decades, the general adoption of communication technologies and the evolving trends towards digitalization and Industry 4.0 have revolutionized the way organizations are managed and led. Business model innovation and the developing importance of sustainability have also emerged as strategic platforms for all types of organizations. Technology-led managerial transformation has now become critical for 21st century business.This book investigates four approaches in understanding the perspectives for integrating technology with holistic development: a Civilizational Approach, which integrates cultural, historical as well as geographical nuances in a way totally different from the Western positivistic models; a Stakeholder Approach, which involves moving away from a mere participant or observer role and embracing the 'Stakeholder' role; a Knowledge Partnership Approach, which lays the foundations of India's technology-led development through education, training, research and talent management; and a Strategic Development Approach, which unlocks the economic growth and wealth creation potential by keying marketing and branding at the ecosystem level.