What does it take to become a top performer in today's competitive sales field? In "Sales as a Science, " author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of experience in worldwide sales, Lobeck communicates that selling commercially is a science, not an art; it is a long-term activity that requires both a plan and a pre-defined process. He presents a logical, documented, process-based approach for activities and sub-activities in a sales cycle. He also provides flow diagrams for each phase of the sales cycle giving professional sales staff the best potential roadmap for success. "Sales as a Science" defines the many steps and roles in the sales process, from planning, to account research, customer contacts, presentation and follow-up, negotiation, and customer evaluation. It outlines the commitment necessary to begin transforming your sales techniques in order to transition to financial independence and become a consistent top performer.

The story of Marshall Rooker becoming the nation's most decorated war hero ever. Marshall Rooker is an infantry officer headed to fight in the Vietnam War. He is unsure of himself and how best to protect his men. The book takes this young country high school athlete and molds him into a war hero. While performing he is wounded and almost dies while winning the Medal of Honor. He feels he was only doing his assigned tasks and protecting his men and shuns any publicity. After winning the Medal of Honor he is asked to lead one more mission into Cambodia.