Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

For almost four decades, controversy has surrounded the tactical use of herbicides in Southeast Asia by the United States military. Few environmental or occupational health issues have received the sustained international attention that has been focused on Agent Orange, the major tactical herbicide deployed in Southern Vietnam. With the opening and establishment of normal relations between the United States and the Socialist Republic of Vietnam in 1995, the time has come for a thorough re-examination of the military use of Agent Orange and other "tactical herbicides" in Southern Vietnam, and the subsequent actions that have been taking place since their use in Vietnam. The United States Department of Defense has had the major role in all military operations involving the use of tactical herbicides, including that of Agent Orange. This included the Department's purchase, shipment and tactical use of herbicides in Vietnam, its role in the disposition of Agent Orange after Vietnam, its role in conducting long-term epidemiological investigations of the men of Operation RANCH HAND, and its sponsorship of ecological and environmental fate studies. This book was commissioned by The Office of the Deputy Under Secretary of Defense (Installations and Environment) with the intent of providing documentation of the knowledge on the history, use, disposition and environmental fate of Agent Orange and its associated dioxin.

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

For almost four decades, controversy has surrounded the tactical use of herbicides in Southeast Asia by the United States military. Few environmental or occupational health issues have received the sustained international attention that has been focused on Agent Orange, the major tactical herbicide deployed in Southern Vietnam. With the opening and establishment of normal relations between the United States and the Socialist Republic of Vietnam in 1995, the time has come for a thorough re-examination of the military use of Agent Orange and other "tactical herbicides" in Southern Vietnam, and the subsequent actions that have been taking place since their use in Vietnam.

The United States Department of Defense has had the major role in all military operations involving the use of tactical herbicides, including that of Agent Orange. This included the Department's purchase, shipment and tactical use of herbicides in Vietnam, its role in the disposition of Agent Orange after Vietnam, its role in conducting long-term epidemiological investigations of the men of Operation RANCH HAND, and its sponsorship of ecological and environmental fate studies. This book was commissioned by The Office of the Deputy Under Secretary of Defense (Installations and Environment) with the intent of providing documentation of the knowledge on the history, use, disposition and environmental fate of Agent Orange and its associated dioxin.

New hardcover collection celebrating the 25th anniversary of Darkstalkers! Morrigan, Demitri, Felicia, Donovan, Victor, Talbain, and more of your favorite Darkstalkers battle it out for control of the night. Featuring both the complete Darkstalkers and Darkstalkers: The Night Warriors comic series, this oversized collection also includes every Darkstalkers bonus story and variant cover.

The action-packed Street Fighter saga continues as Ryu travels through Asia, meeting fighters he hopes will help him in his journey toward avenging his master's death. Through his exploits he encounters the Yoga Master, Dhalsim, the King of Muay Thai, Sagat, and the mysterious and deadly ex-assassin, Gen. Meanwhile, Chun-Li and Cammy travel to Mexico to uncover the secrets behind the evil Shadaloo Syndicate's Doll Agents. Collects Street Fighter II #0-6 plus bonus stories.

New challengers enter the arena of battle! Meet the high-kicking Cammy, the kung fu master Fei Long, the monstrous Blanka, the ancient and mysterious Gen, and more of your favorite World Warriors! Collects the original Street Fighter #7-14, plus cover art and bonus stories from some of the hottest names in comics!

An in depth discussion on how you can be victorious in prayer by "understanding the process;" what happens when you pray. Learn key elements of whom and what the enemy is.

The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other times and places. He demonstrates how the poem's symbolic system reveals itself through the metaphorical workings of the Old English words, patterns of imagery, and more general narrative structures, and how the poem might have been experienced and interpreted by the Anglo-Saxons in the light of other Old English poems. The critical tools that Lee uses - combining certain techniques of New Criticism and close reading with postmodern theories of the self-referentiality of language and with Northrop Frye's conceptions of structure and polysemy in literature - make possible a fresh new account of Beowulf as a work that is very much alive in its poetic language, a finely wrought symbolic work of imagining, still resonant with meanings old and new.