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By supplying some level of skill, ingenuity, and experience,
providers of a service participate in an economy without the
restrictions of carrying stock (inventory) or the need to concern
themselves with bulky raw materials. On the other hand, their
investment in expertise does require marketing and upgrading in the
face of competition which has equally few physical restrictions.
Providers of services make up the Tertiary sector of industry.
Service sector is a new frontier for marketing strategy. Service
sector continues to be an ever more important part of the gross
national product of developing and developed nations. Health Care,
tourism, recreations, engineering, telecom, internet, education,
financial services etc are vital to health and prosperity of every
nation. In economics and marketing, a service is the non-material
equivalent of a good. Service provision has been defined as an
economic activity that does not result in ownership, and this is
what differentiates it from providing physical goods. It is claimed
to be a process that creates benefits by facilitating either a
change in customers, a change in their physical possessions....
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