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The Social Organization - Managing Human Capital through Social Media (Hardcover, 1st ed. 2015): Amelia Manuti, Pasquale Davide... The Social Organization - Managing Human Capital through Social Media (Hardcover, 1st ed. 2015)
Amelia Manuti, Pasquale Davide De Palma
R1,523 Discovery Miles 15 230 Ships in 12 - 17 working days

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

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