For most companies, the move from a start-up engaged in research and development into a full-fledged company with production and sales is a difficult process. However, there are some strategies to overcome these challenges, though each has its advantages and drawbacks. To fully understand the dynamic landscape startup companies face, further research on these strategies is required. Moving From R&D Development to Production and Sales in Start-Up Companies summarizes the process of moving from research and development to production and sales from a multi-dimensional perspective and focuses on key points within the field to support businesses such as best practices and tactics to make this transition as smooth as possible. Covering topics such as business strategy, leadership, innovation, production, and company growth, this reference work is ideal for business owners, executives, entrepreneurs, managers, marketers, sales professionals, researchers, academicians, practitioners, instructors, and students.

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities is a critical scholarly resource that examines the basic rational for national support programs and the financial, legal, and strategic aspects that are involved. Featuring coverage on a broad range of topics such as origins of conflict, translational research, and competing trends, this book is geared towards professors, students, researchers, developers, and other industry experts.

For most companies, the move from a start-up engaged in research and development into a full-fledged company with production and sales is a difficult process. However, there are some strategies to overcome these challenges, though each has its advantages and drawbacks. To fully understand the dynamic landscape startup companies face, further research on these strategies is required. Moving From R&D Development to Production and Sales in Start-Up Companies summarizes the process of moving from research and development to production and sales from a multi-dimensional perspective and focuses on key points within the field to support businesses such as best practices and tactics to make this transition as smooth as possible. Covering topics such as business strategy, leadership, innovation, production, and company growth, this reference work is ideal for business owners, executives, entrepreneurs, managers, marketers, sales professionals, researchers, academicians, practitioners, instructors, and students.