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People have cultural boundaries. Their thinking and decisions are
affected by their cultural values and norms. Marketers implant
cultural values and standards in advertisements where consumers can
relate to the characters in the advertisements. To design a
cultural marketing advertisement, it is critical to pay attention
to what is going on in the culture and anticipate what issues will
hold in the future. Cultural Marketing and Metaverse for Consumer
Engagement highlights the importance of cultural marketing,
discusses how consumer beliefs are built and affected by cultural
marketing, and considers how culture acts as a base for the
marketing ecosystem. Covering key topics such as the digital era,
religion marketing, and consumer behavior, this premier reference
source is ideal for marketers, business owners, managers,
researchers, scholars, academicians, practitioners, instructors,
and students.
People have cultural boundaries. Their thinking and decisions are
affected by their cultural values and norms. Marketers implant
cultural values and standards in advertisements where consumers can
relate to the characters in the advertisements. To design a
cultural marketing advertisement, it is critical to pay attention
to what is going on in the culture and anticipate what issues will
hold in the future. Cultural Marketing and Metaverse for Consumer
Engagement highlights the importance of cultural marketing,
discusses how consumer beliefs are built and affected by cultural
marketing, and considers how culture acts as a base for the
marketing ecosystem. Covering key topics such as the digital era,
religion marketing, and consumer behavior, this premier reference
source is ideal for marketers, business owners, managers,
researchers, scholars, academicians, practitioners, instructors,
and students.
The ingestion of a commercially available Gatorade drink 20 minutes
prior to the onset of exercise improves run time to exhaustion,
possibly as a result of maintaining blood glucose concentration and
increasing available energy to the working muscles. Gatorade is
formulated to provide everything in a correct amount which is
important for an athlete's body during exercise- and nothing more.
Ingestion of pre exercise carbohydrate drink (Gatorade) is one of
the effective ways to prevent dehydration, delay fatigue and
enhance
Healthcare institution that handles a number of patients, opinions
is often sought from different experts. It demands the exchange of
the medical history of the patient among the experts which includes
the medical images, prescriptions and electronic patient records
(EPR) etc. In order to reduce the storage and transmission cost,
data hiding techniques are used to embed patient information within
medical images. In medical imaging applications, there are
stringent constraints on image fidelity that strictly prohibit any
permanent image distortion by the watermarking. Authenticity is
another important aspect in medical image watermarking. To overcome
the problem of occurrence of artifacts and to produce zero
distorted or noise free watermarked medical images; this book
presents the technique in which authors used modified difference
expansion watermarking using LSB replacement in the difference of
virtual border for watermarking of medical images. The Class
Dependent Coding Scheme (CDCS) is used to encode the electronic
patient record (EPR) data for increasing the embedding capacity.
Thus providing new levels to the research in the field of medical
image watermarking.
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