People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

Healthcare institution that handles a number of patients, opinions is often sought from different experts. It demands the exchange of the medical history of the patient among the experts which includes the medical images, prescriptions and electronic patient records (EPR) etc. In order to reduce the storage and transmission cost, data hiding techniques are used to embed patient information within medical images. In medical imaging applications, there are stringent constraints on image fidelity that strictly prohibit any permanent image distortion by the watermarking. Authenticity is another important aspect in medical image watermarking. To overcome the problem of occurrence of artifacts and to produce zero distorted or noise free watermarked medical images; this book presents the technique in which authors used modified difference expansion watermarking using LSB replacement in the difference of virtual border for watermarking of medical images. The Class Dependent Coding Scheme (CDCS) is used to encode the electronic patient record (EPR) data for increasing the embedding capacity. Thus providing new levels to the research in the field of medical image watermarking.

The ingestion of a commercially available Gatorade drink 20 minutes prior to the onset of exercise improves run time to exhaustion, possibly as a result of maintaining blood glucose concentration and increasing available energy to the working muscles. Gatorade is formulated to provide everything in a correct amount which is important for an athlete's body during exercise- and nothing more. Ingestion of pre exercise carbohydrate drink (Gatorade) is one of the effective ways to prevent dehydration, delay fatigue and enhance