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This text integrates business and communication concepts to immerse
students in the global communication experiences of business
professionals. The authors argue that the essentials of
intercultural communication, such as nonverbal communication,
conflict, meeting management, interviewing, and negotiations are
most useful to burgeoning professionals when they are woven into
discussions about economic systems, market forces, production
processes, finance structures, and human resources priorities. Each
chapter begins with an explanation of theories and key terms
appropriate for introductory-level students in both business and
communication, then supplements that discussion with examples that
demonstrate the concepts at work. The cases chosen represent
different market systems in both dominant and emerging economies,
explaining the cultures of competitive markets with a global
perspective rather than focusing on the US. This book ideal as a
text for courses in international business or professional
intercultural communication, or as a supplement for more general
business and communication courses.
This text integrates business and communication concepts to immerse
students in the global communication experiences of business
professionals. The authors argue that the essentials of
intercultural communication, such as nonverbal communication,
conflict, meeting management, interviewing, and negotiations are
most useful to burgeoning professionals when they are woven into
discussions about economic systems, market forces, production
processes, finance structures, and human resources priorities. Each
chapter begins with an explanation of theories and key terms
appropriate for introductory-level students in both business and
communication, then supplements that discussion with examples that
demonstrate the concepts at work. The cases chosen represent
different market systems in both dominant and emerging economies,
explaining the cultures of competitive markets with a global
perspective rather than focusing on the US. This book ideal as a
text for courses in international business or professional
intercultural communication, or as a supplement for more general
business and communication courses.
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