This book offers a new view of the linguistic process of standardization, the movement of specific language features towards uniformity. Drawing on theoretical arguments and empirical data, it examines the way in which linguistic conformity develops out of variation, and the textual and social factors which influence this process. After defining and clarifying the general theoretical issues involved, Professor Devitt takes as a specific case study the standardization of written English in Scotland in the sixteenth and seventeenth centuries, and shows that standardization is a gradual process, that it encompasses periods of great variation and that it occurs concurrently with sociopolitical shifts. The interrelationship of linguistic features, genres and social pressures shapes the nature and direction of standardization. This is a readable and accessible book which will appeal to those involved in the study of Scots-English, and is of importance for linguistic methodology and the study and teaching of literacy.

This book offers a new view of the linguistic process of standardization, the movement of specific language features towards uniformity. Drawing on theoretical arguments and empirical data, it examines the way in which linguistic conformity develops out of variation, and the textual and social factors which influence this process. After defining and clarifying the general theoretical issues involved, Professor Devitt takes as a specific case study the standardization of written English in Scotland in the sixteenth and seventeenth centuries, and shows that standardization is a gradual process, that it encompasses periods of great variation and that it occurs concurrently with sociopolitical shifts. The interrelationship of linguistic features, genres and social pressures shapes the nature and direction of standardization. This is a readable and accessible book which will appeal to those involved in the study of Scots-English, and is of importance for linguistic methodology and the study and teaching of literacy.

Landmark Essays on Rhetorical Genre Studies gathers major works that have contributed to the recent rhetorical reconceptualization of genre. A lively and complex field developed over the past 30 years, Rhetorical Genre Studies is central to many current research and teaching agendas. This collection, which is organized both thematically and chronologically, explores genre research across a range of disciplinary interests but with a specific focus on rhetoric and composition. With introductions by the co-editors to frame and extend each section, this volume helps readers understand and contextualize both the foundations of the field and the central themes and insights that have emerged. It will be of particular interest to students and scholars working on topics related to composition, rhetoric, professional and technical writing, and applied linguistics.

Landmark Essays on Rhetorical Genre Studies gathers major works that have contributed to the recent rhetorical reconceptualization of genre. A lively and complex field developed over the past 30 years, Rhetorical Genre Studies is central to many current research and teaching agendas. This collection, which is organized both thematically and chronologically, explores genre research across a range of disciplinary interests but with a specific focus on rhetoric and composition. With introductions by the co-editors to frame and extend each section, this volume helps readers understand and contextualize both the foundations of the field and the central themes and insights that have emerged. It will be of particular interest to students and scholars working on topics related to composition, rhetoric, professional and technical writing, and applied linguistics.