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This book provides a solid, encompassing definition of Internet
memes, exploring both the common features of memes around the globe
and their particular regional traits. It identifies and explains
the roles that these viral texts play in Internet communication:
cultural, social and political implications; significance for
self-representation and identity formation; promotion of
alternative opinion or trending interpretation; and subversive and
resistant power in relation to professional media, propaganda, and
traditional and digital political campaigning. It also offers
unique comparative case studies of Internet memes in Russia and the
United States.
This book provides a solid, encompassing definition of Internet
memes, exploring both the common features of memes around the globe
and their particular regional traits. It identifies and explains
the roles that these viral texts play in Internet communication:
cultural, social and political implications; significance for
self-representation and identity formation; promotion of
alternative opinion or trending interpretation; and subversive and
resistant power in relation to professional media, propaganda, and
traditional and digital political campaigning. It also offers
unique comparative case studies of Internet memes in Russia and the
United States.
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