The book presents an in-depth study of the electronic commerce diffusion process by examining the roles, activities and relationships of the entities involved in this process. Theories that support the research are innovation diffusion and stakeholder theories, which are synthesised in order to develop a framework that can be used as an instrument to guide empirical work in the field of electronic commerce diffusion. The empirical contexts of the research are two projects on electronic commerce diffusion, which took place in several European countries and had the objective to promote electronic commerce to small and medium size enterprises (SMEs). The book offer specific advice to stakeholders involved in the provision of information and advice about electronic commerce and other technologies. The findings of this research can be useful for everyone involved in the use of diffusion of technology, as they can get a better understanding of their own position as well as that of other actors in the context.

Large investments have been made by various governments for the deployment of broadband within their respective nations; however, the citizens of such countries have demonstrated a slow adoption of this technology. ""Handbook of Research on Global Diffusion of Broadband Data Transmission"" explores broadband adoption and the digital divide through a global perspective, providing up-to-date research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Compiling cutting-edge research from over 100 noted experts in nearly 30 countries, this invaluable reference source allows policy makers, internet service providers, and others to gain multicultural insight into what factors actively influence consumers' decisions to adopt broadband.