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The authors outline the topic of visuality in the 21st century in a
trans- and interdisciplinary theoretical frame from philosophy
through communication theory, rhetoric and linguistics to pedagogy.
As some scholars of visual communication state, there is a
significant link between the downgrading of visual sense making and
a dominantly linguistic view of cognition. According to the concept
of linguistic turn, everything has its meaning because we attribute
meaning to it through language. Our entire world is set in
language, and language is the model of human activities. This
volume questions the approach in the imagery debate.
Human thinking depends not only on words but also on visual
imagery. Visual argumentation directly exploits the logic of the
pictorial, while verbal arguments, too, draw on figurative
language, and thus ultimately on images. In the centuries of
handwritten documents and the printed book, our educational culture
has been a predominantly verbal one. Today the challenge of the
pictorial is explicit and conspicuous. In the digital world, we are
experiencing an unprecedented wealth of images, animations and
videos. But how should visual content be combined with traditional
texts? This volume strives to present a broad humanities background
showing how going beyond the word was always an issue in, and by
now has become an inevitable challenge to, pedagogy and philosophy.
We think primarily in images, and only secondarily in words, while
both the image and the word are preceded by the bodily, the
visceral, the muscular. This holds even for mathematical thinking.
It is the entire motor system, including facial expressions and
bodily gestures, that underlies not just emotions but also abstract
thought. Communication, too, is a primordially visual task, spoken
and written language only gradually supplementing and even
supplanting the pictorial. Writing liberates, but also enslaves;
after centuries of a dominantly verbal culture, today the ease of
producing and accessing digital images amounts to a homecoming of
the visual, with the almost limitless online availability of our
textual heritage completing the educational revolution of the 21st
century.
This book raises the question of what visuality really is and how
it is possible to explain it. Virtual reality is connected to our
current environment with multiple ties. It affects the everyday
operation of the media and hence all of our lives. The authors
connect the concepts of pictorial turn and virtual reality from
different perspectives and disciplines, from philosophy through
communication theory, rhetoric and linguistics to pedagogy.
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