This book presents research on mediated scandals and substantiates the understanding of such forms of scandals and their impact on societies. Additionally, it connects the study of scandals with the broader fields of political communication research, organizational communication, journalism studies, and digital communication research. The authors focus on the 21st century as an age of perpetual scandalization and on digital technologies as a catalyst in this respect. Against this backdrop, the book examines different aspects of the transformation of mediated scandals through digital communication practices. Topics covered include, but are not limited to, the scandalizing potential of new media and the requirement of modified strategies of reputation management and crisis communication in politics, the entertainment industry, and the economic system among others; a different perspective on professional journalism and scandals created through new media; technological infrastructure and digital tools allowing journalists to establish new means to investigate hard scandals, i.e., substantial financial or political wrongdoings by the economic and political elite. The book, therefore, is a must-read for researchers and scholars from different disciplines, as well as practitioners and policy-makers interested in a better understanding of the study of scandals, their impact on societies, and their catalyzation through new media.

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

This book presents research on mediated scandals and substantiates the understanding of such forms of scandals and their impact on societies. Additionally, it connects the study of scandals with the broader fields of political communication research, organizational communication, journalism studies, and digital communication research. The authors focus on the 21st century as an age of perpetual scandalization and on digital technologies as a catalyst in this respect. Against this backdrop, the book examines different aspects of the transformation of mediated scandals through digital communication practices. Topics covered include, but are not limited to, the scandalizing potential of new media and the requirement of modified strategies of reputation management and crisis communication in politics, the entertainment industry, and the economic system among others; a different perspective on professional journalism and scandals created through new media; technological infrastructure and digital tools allowing journalists to establish new means to investigate hard scandals, i.e., substantial financial or political wrongdoings by the economic and political elite. The book, therefore, is a must-read for researchers and scholars from different disciplines, as well as practitioners and policy-makers interested in a better understanding of the study of scandals, their impact on societies, and their catalyzation through new media.

Soziale Medien gehoeren zum Alltagsleben der Menschen. Auch in der Politik hielten Social Media Einzug. Das essential gibt eine umfassende und pragnante Einfuhrung in die Planung und praktische Anwendung von Social Media in der Kommunalpolitik. Es richtet sich an haupt- und ehrenamtliche Politiker. Nach einer kurzen Einfuhrung in die sozialen Medien stellt es die wichtigsten Plattformen vor. Es werden Strategien und praktische Instrumente vorgestellt, die jeder Kommunalpolitiker in seiner digitalen Kommunikationsarbeit nutzen kann. Das Buch bietet einen Einblick in die wichtigsten Regeln und Funktionsweisen von Social-Media-Plattformen in der kommunalpolitischen Kommunikation.