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Using interviews with world-renowned and innovative hip-hop DJs, as
well as technology manufacturers that cater to the market/culture,
this book reveals stories behind some of the iconic DJ technologies
that have helped shape the history and culture of DJing. More
importantly, it explores how DJs have impacted the evolution of
technology. By looking at the networks of innovation behind DJ
technologies, this book problematizes the notion of the individual
genius and the concept of invention. Developing a theory of
"technocultural synergism," this book attempts to detail the
relationship between culture and industry through the manipulation,
exchange, and rights associated with intellectual property. While
the subject of hip-hop and intellectual property has already been
well explored, this is the first time that hip-hop DJs have been
conceptualized as intellectual property because of their role in
the R&D and branding of DJ products. The book also addresses
the impact of digital technology on the democratization of DJ
culture, as well as how new digital DJ technology has affected the
recorded music market.
Using interviews with world-renowned and innovative hip-hop DJs, as
well as technology manufacturers that cater to the market/culture,
this book reveals stories behind some of the iconic DJ technologies
that have helped shape the history and culture of DJing. More
importantly, it explores how DJs have impacted the evolution of
technology. By looking at the networks of innovation behind DJ
technologies, this book problematizes the notion of the individual
genius and the concept of invention. Developing a theory of
"technocultural synergism," this book attempts to detail the
relationship between culture and industry through the manipulation,
exchange, and rights associated with intellectual property. While
the subject of hip-hop and intellectual property has already been
well explored, this is the first time that hip-hop DJs have been
conceptualized as intellectual property because of their role in
the R&D and branding of DJ products. The book also addresses
the impact of digital technology on the democratization of DJ
culture, as well as how new digital DJ technology has affected the
recorded music market.
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