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Global economic scenarios are increasing in complexity due to the
recent global financial crisis, globalization, the evolution of
ICT, and the changing behaviors of consumers. This has made it
difficult to predict trends and build strategies within the retail
industry. As a result, long-term forecasts and schedules are not
possible, and more research is needed to explore today's consumer
profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement
in Retail Environments is a pivotal reference source that provides
practical insights into improving the understanding of complex
retail environments and consumer shopping behaviors in order to
predict trends and develop strategies for retailers in times of
economic crisis. While highlighting topics such as consumer
engagement, industry models, and market globalization, this
publication explores qualitative and quantitative methods of
interest and the multidisciplinary approaches revolving around the
industry. This book is ideally designed for marketers, managers,
practitioners, retail professionals, academicians, researchers, and
students seeking current research on relationship marketing,
digital marketing, service management, and complexity theories.
Global economic scenarios are increasing in complexity due to the
recent global financial crisis, globalization, the evolution of
ICT, and the changing behaviors of consumers. This has made it
difficult to predict trends and build strategies within the retail
industry. As a result, long-term forecasts and schedules are not
possible, and more research is needed to explore today's consumer
profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement
in Retail Environments is a pivotal reference source that provides
practical insights into improving the understanding of complex
retail environments and consumer shopping behaviors in order to
predict trends and develop strategies for retailers in times of
economic crisis. While highlighting topics such as consumer
engagement, industry models, and market globalization, this
publication explores qualitative and quantitative methods of
interest and the multidisciplinary approaches revolving around the
industry. This book is ideally designed for marketers, managers,
practitioners, retail professionals, academicians, researchers, and
students seeking current research on relationship marketing,
digital marketing, service management, and complexity theories.
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