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Performing an in-depth exploration of the gendered nature of
marketing theory and practice, this timely book unpacks the many
ideological assumptions embedded in marketing thought and action.
Drawing on past and present scholarship at the intersection between
marketing and feminism, Pauline Maclaran and Andreas Chatzidakis
highlight the gendered silences in the history of marketing. By
referencing core bodies of feminist theory and engaging with
interdisciplinary perspectives on feminism and marketing, they
illustrate a comprehensive understanding of the subtleties at work
in the gendering of marketing. Structured around five key areas,
the book examines the history of marketing thought, communications,
product design and branding, marketing's free externalities, and
the marketing organisation. Identifying the biases, misconceptions
and prejudices perpetuated by gendered marketing, it concludes by
questioning if and how marketing can be de-gendered, in order to
empower and transform consumers. Tracking the evolution of feminist
thought and its critique of market-related structures and
activities, this book will prove invaluable to students and
scholars of marketing, media studies, sociology and gender studies.
With insights into industry practices, it will also prove a vital
reference guide to practitioners and policymakers working in
advertising, marketing and the media who are concerned with gender
and feminism.
This third edition of Contemporary Issues in Marketing and Consumer
Behaviour has been revised and updated to reflect the fast-changing
world we live in. The new state of the art chapter on digital
marketing digs deeply into two new frontiers of marketing which
have significant impact on contemporary social life: influencer
marketing, and online gaming. Other new topics help us to
understand how marketing can perpetuate local and global inequality
through creating and sustaining hierarchies of knowledge and
influencing norms of race, disability, gender and sexual
orientation. Topics new to this edition include: Digital Markets
and Marketing Hierarchies of Knowledge in Marketing Marketing
Inequalities: Feminisms and intersectionalities The Ethics and
Politics of Consumption New case studies include: Emerging Economy
Brands The Fairtrade Brand Disappearing Influencers Decolonising
the Media Written by four experts in the field, this popular text
successfully links marketing theory with practice, locating
marketing ideas and applications within wider global, social and
economic contexts. It provides a complete and thought-provoking
overview for postgraduate, MBA and advanced undergraduate modules
in marketing and consumer behaviour and a useful resource for
dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
This third edition of Contemporary Issues in Marketing and Consumer
Behaviour has been revised and updated to reflect the fast-changing
world we live in. The new state of the art chapter on digital
marketing digs deeply into two new frontiers of marketing which
have significant impact on contemporary social life: influencer
marketing, and online gaming. Other new topics help us to
understand how marketing can perpetuate local and global inequality
through creating and sustaining hierarchies of knowledge and
influencing norms of race, disability, gender and sexual
orientation. Topics new to this edition include: Digital Markets
and Marketing Hierarchies of Knowledge in Marketing Marketing
Inequalities: Feminisms and intersectionalities The Ethics and
Politics of Consumption New case studies include: Emerging Economy
Brands The Fairtrade Brand Disappearing Influencers Decolonising
the Media Written by four experts in the field, this popular text
successfully links marketing theory with practice, locating
marketing ideas and applications within wider global, social and
economic contexts. It provides a complete and thought-provoking
overview for postgraduate, MBA and advanced undergraduate modules
in marketing and consumer behaviour and a useful resource for
dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
Ethical consumerism is on the rise. No longer bound to the
counter-cultural fringes, ethical concerns and practices are
reaching into the mainstream of society and being adopted by
everyday consumers - from considering carbon miles to purchasing
free-range eggs to making renewable energy choices. The wide reach
and magnitude of ethical issues in society across individual and
collective consumption has given rise to a series of important
questions that are inspiring scholars from a range of disciplinary
areas. These differing disciplinary lenses, however, tend to be
contained in separate streams of research literature that are
developing in parallel and in relative isolation. Ethics in
Morality and Consumption takes an interdisciplinary perspective to
provide multiple vantage points in creating a more holistic and
integrated view of ethics in consumption. In this sense,
interdisciplinary presupposes the consideration of multiple and
distinct disciplines, which in this book are considered in
delineated chapters. In addition, the Editors make an editorial
contribution in the final chapter of the book by combining these
separate disciplinary perspectives to develop a nascent
interdisciplinary perspective that integrates these perspectives
and presents platforms for further research.
Ethical consumerism is on the rise. No longer bound to the
counter-cultural fringes, ethical concerns and practices are
reaching into the mainstream of society and being adopted by
everyday consumers - from considering carbon miles to purchasing
free-range eggs to making renewable energy choices. The wide reach
and magnitude of ethical issues in society across individual and
collective consumption has given rise to a series of important
questions that are inspiring scholars from a range of disciplinary
areas. These differing disciplinary lenses, however, tend to be
contained in separate streams of research literature that are
developing in parallel and in relative isolation. Ethics in
Morality and Consumption takes an interdisciplinary perspective to
provide multiple vantage points in creating a more holistic and
integrated view of ethics in consumption. In this sense,
interdisciplinary presupposes the consideration of multiple and
distinct disciplines, which in this book are considered in
delineated chapters. In addition, the Editors make an editorial
contribution in the final chapter of the book by combining these
separate disciplinary perspectives to develop a nascent
interdisciplinary perspective that integrates these perspectives
and presents platforms for further research.
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