Project Report from the year 2001 in the subject Business economics - Company formation, Business Plans, grade: A+ = 1,0, Stuart School of Business Illinois (Business), course: The art of writing a Business Plan, - entries in the bibliography, language: English, comment:, abstract: The vision of the Business is to establish a differentiated product with capabilities that will reduce the cost of ownership with a higher return on investment. Offering a product with enhanced features and greater capabilities that is unmatched in this emerging industry will further position DTCS as company of great strength with superior brand and product through technological innovation will increase the possibilities of capturing a significant market share to establish DTCS brand identity and products within the industry. DTCS is positioned to distribute Electronic Labeling Systems ("ELS") to all major retailers and grocery stores. DTCS product creates value for its customers through increasing efficiency in operations and labor cost savings for any retailers that carry large number of store shelve items. The "ELS" system will provide a digital price for an item on the shelf as well as software to run the wireless price tags. The draw of a system such as ELS will allow a retailer such as Dominick's to change the price of a product from one central computer rather than changing them by hand on the shelf which requires a night crew and is very labor intensive. Due to the potential competitive advantages and the convenience "ELS" afford its users, we expect this device to become popular to be found on every on every store shelves of large discount chain stores like Wal-Mart and Target. Our intention during the first two years of DTCS operations is to develop a significant customer base that will enable DTCS to develop additional products that expand into other retail segments while integrating our consulting services to generate additional revenues for the long term.