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Geschmacksforschung (German, Hardcover, Reprint 2018 ed.): Hans Knoblich, Andreas Scharf, Bernd Schubert Geschmacksforschung (German, Hardcover, Reprint 2018 ed.)
Hans Knoblich, Andreas Scharf, Bernd Schubert
R2,970 R2,267 Discovery Miles 22 670 Save R703 (24%)
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Ships in 10 - 15 working days
Fallstudien aus Dynamischen Markten (German, Paperback, 2000 ed.): Andreas Scharf, Thomas Wolf Fallstudien aus Dynamischen Markten (German, Paperback, 2000 ed.)
Andreas Scharf, Thomas Wolf
R1,110 Discovery Miles 11 100
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In praxisnahen und gleichzeitig wissenschaftlich fundierten Fallstudien behandeln die Autoren aktuelle Marketing-Problemstellungen. Die didaktisch und methodisch professionelle Aufbereitung ermoglicht einen Einsatz in unterschiedlichen Lernsituationen. Ein weitgehend identischer Aufbau erleichtert dem Leser die Orientierung.

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