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Fallstudien aus Dynamischen Markten (German, Paperback, 2000 ed.): Andreas Scharf, Thomas Wolf Fallstudien aus Dynamischen Markten (German, Paperback, 2000 ed.)
Andreas Scharf, Thomas Wolf
R1,147 Discovery Miles 11 470
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In praxisnahen und gleichzeitig wissenschaftlich fundierten Fallstudien behandeln die Autoren aktuelle Marketing-Problemstellungen. Die didaktisch und methodisch professionelle Aufbereitung ermoglicht einen Einsatz in unterschiedlichen Lernsituationen. Ein weitgehend identischer Aufbau erleichtert dem Leser die Orientierung.

Geschmacksforschung (German, Hardcover, Reprint 2018 ed.): Hans Knoblich, Andreas Scharf, Bernd Schubert Geschmacksforschung (German, Hardcover, Reprint 2018 ed.)
Hans Knoblich, Andreas Scharf, Bernd Schubert
R3,122 R2,344 Discovery Miles 23 440 Save R778 (25%)
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