****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.****

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.

Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?

The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?

The Power of Purpose is your secret ingredient.

Mohamed Mansour has spent his life fighting adversity. Born in Egypt in the post-war period, his childhood was halted abruptly when, aged ten, he almost lost a leg in a devastating car accident. At 18, he had to support himself through college in the US when his family's assets were seized by the Egyptian government. Aged 20, he fought cancer. Then, at 25, he returned to Egypt to help revive the fortunes of his family's once thriving business group as it steadily diversified into sectors from automobiles to construction equipment, fast food to venture capital. Almost five decades on, he and his family stand at the helm of some of the largest companies in North Africa and the Middle East. They have partnered with global brands from General Motors and Caterpillar to McDonald's and invested early in Silicon Valley successes such as Facebook, Uber and Airbnb. He also served as Egypt's Transport Minister from 2005 to 2009. Filled with hard-won wisdoms, Mohamed Mansour's inspirational story demonstrates the importance of learning from experience and never giving up in the drive to succeed.