This book contains a selection of the best theoretical and applied papers from the inaugural International Choice Modelling Conference. The conference was organised by the Institute for Transport Studies at the University of Leeds and held in Harrogate, North Yorkshire on 30 March to 1 April 2009. The conference brought together leading researchers and practitioners from across the many different areas in which choice modelling is a key technique for understanding behaviour and evaluating policy. The diversity of the field was reflected in presentations by both academics and practitioners, coming from six continents and a variety of fields including transport and economics. Key contributions include papers from Professor Daniel McFadden, from the University of California, Berkeley - Nobel Prize laureate in Economics and chief architect of random utility modelling. The conference also included keynote presentations by five other leading choice modellers, namely Professor Moshe Ben-Akiva, Professor Chandra Bhat, Professor Michel Bierlaire, Professor David Hensher, and Professor Riccardo Scarpa.

Choice modelling has been one of the most active fields in economics over recent years. This valuable new book contains leading contributions from academics and practitioners from across the different areas of study where choice modelling is a key analytical technique, drawn from a recent international conference.Choice models explain the behavior of individuals by quantifying their values, responses and perceptions of attributes describing the various options (alternatives) available to them. Policy makers and planners have long since recognised the potential of using choice models for guidance purposes, with applications in fields as diverse as transport analysis, healthcare, telecommunications, public service evaluation and energy. The unique mix of theoretical and applied chapters will appeal to academics, students, researchers and practitioners in various fields, as well as anyone with a general interest in the subject. Contributors: T. Arentze, R. Batley, C. Bhat, M. Bierlaire, D.S. Bunch, E. Cherchi, C.G. Chorus, C.F. Choudhury, A. Daly, J. de Dios Ortuzar, B.G.C. Dellaert, M. Dix, C. Eckert, A. Enam, T. Flynn, M. Greene, S. Hess, J.N. Ibanez, P. Iglesias, L. La Paix, J.J. Louviere, P. Metcalfe, P.L. Mokhtarian, A. Monzon, H. Oppewal, A. Pinjari, J.M. Rose, R. Sheldon, W. Tang, P. Vovsha, G. Wets

Every episode from all four seasons of the HBO sitcom executive-produced by Will Ferrell. In the first series one-time Major League baseball player Kenny Powers (Danny McBride) finds himself living back in his home town with his brother's family and teaching gym at his former school. In the second series Kenny is in Mexico, wondering if he can become a star over there. Along the way he meets baseball team owner Sebastian Cisneros (Michael Peña) and a new love interest, Vida (Ana de la Reguera). In series three Kenny plays for Minor League team Myrtle Beach Mermen and attempts to look after his one-year-old son. In the fourth and final series Kenny has settled into family life with his wife April (Katy Mixon) and his two children. Eager to get back in the spotlight, Kenny starts a new business venture but it begins to take its toll on his relationship with April.

All seven episodes of the second series of the HBO sitcom executive-produced by Will Ferrell. Once a Major League baseball player, Kenny Powers (Danny McBride) used to have it all: fame, endorsements and a lucrative contract. Now, since hard living took its toll on his game, Kenny finds himself struggling to resurrect his career. In this series, Kenny makes his way to Mexico to see if he can become a star over there. Along the way he meets baseball team owner Sebastian Cisneros (Michael Peña) and a new love interest, Vida (Ana de la Reguera).