This volume is the product of the "Sixth Annual SEEP-Conference on Economic Ethics and Philosophy" on the theme of 'Cultural Factors in Economic Growth' held at Marienrode Monastry, Hildesheim, in April 1998. Our thanks go to our colleagues (including Avner Offner, whose paper could not be included here), the staff at the monastry, and Professor Peter Koslowski of the Forschungsinstitut fUr Philo sophie Hannover, and editor of this series, for contributing to a very enjoyable conference and, we hope, an interesting collection of essays. Mark Casson and Andrew Godley University of Reading, March 2000 Contents Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Chapter 1 Cultural Factors in Economic Growth MARK CASSON AND ANDREW GODLEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter 2 Trust as a Governance Device BART NOOTEBOOM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Chapter 3 A Measure of Culture: Trust and Defection in Southern Italy FRANCESCO L. GALASSI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Chapter 4 Entrepreneurial Minorities: A Typology WILLIAM D. RUBINSTEIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III Chapter 5 Cultural Determinants of Jewish Immigrant Entrepreneurship in the UK and USA and British and American Culture ANDREW GODLEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 CONTENTS Chapter 6 Jurisprudence, Expected Value, and the Culture ofInnovation FRED V. CARSTENSEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142 Chapter 7 Constitutions, Liberties, and Growth in Pre-Modem Europe STEPHAN R. EpSTEIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152 Chapter 8 Culture and the Myth of Economic Determinism in Global History and World Politics KEN DARK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182 Chapter 9 The Case for a Shared World Language ERIC L. JONES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 0 List of Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Index of Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

This guide - a companion to the Radiation Oncology Self-Assessment Guide - is a comprehensive physics review for anyone in the field of radiation oncology looking to enhance their knowledge of medical physics. It covers in depth the principles of radiation physics as applied to radiation therapy along with their technical and clinical applications. To foster retention of key concepts and data, the resource utilizes a user-friendly "flash card" question and answer format with over 800 questions. The questions are supported by detailed answers and rationales along with reference citations for source information. It is comprised of 14 chapters that lead the reader through the radiation oncology physics field, from basic physics to current practice and latest innovations. Aspects of basic physics covered include fundamentals, photon and particle interactions, and dose measurement. A section on current practice covers treatment planning, safety, regulations, quality assurance, and SBRT, SRS, TBI, IMRT, and IGRT techniques. A chapter unique to this volume is dedicated to those topics in diagnostic imaging most relevant to radiology, including MRI, ultrasound, fluoroscopy, mammography, PET, SPECT, and CT. New technologies such as VMAT, novel IGRT devices, proton therapy, and MRI-guided therapy are also incorporated. Focused and authoritative, this must-have review combines the expertise of clinical radiation oncology and radiation physics faculty from the Cleveland Clinic Taussig Cancer Institute. Key Features: A one-stop guide for those studying the physics of radiation oncology including those wishing to reinforce their current knowledge of medical physics. Includes more than 800 questions with detailed answers and rationales. Delivered in a "flash card" format to facilitate recall of key concepts and data. Presents a unique chapter on diagnostic imaging topics most relevant to radiation oncology. Content provided by a vast array of contributors, including physicists, radiation oncology residents, dosimetrists, and physicians.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

This volume is the product of the "Sixth Annual SEEP-Conference on Economic Ethics and Philosophy" on the theme of 'Cultural Factors in Economic Growth' held at Marienrode Monastry, Hildesheim, in April 1998. Our thanks go to our colleagues (including Avner Offner, whose paper could not be included here), the staff at the monastry, and Professor Peter Koslowski of the Forschungsinstitut fUr Philo sophie Hannover, and editor of this series, for contributing to a very enjoyable conference and, we hope, an interesting collection of essays. Mark Casson and Andrew Godley University of Reading, March 2000 Contents Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Chapter 1 Cultural Factors in Economic Growth MARK CASSON AND ANDREW GODLEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter 2 Trust as a Governance Device BART NOOTEBOOM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Chapter 3 A Measure of Culture: Trust and Defection in Southern Italy FRANCESCO L. GALASSI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Chapter 4 Entrepreneurial Minorities: A Typology WILLIAM D. RUBINSTEIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III Chapter 5 Cultural Determinants of Jewish Immigrant Entrepreneurship in the UK and USA and British and American Culture ANDREW GODLEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 CONTENTS Chapter 6 Jurisprudence, Expected Value, and the Culture ofInnovation FRED V. CARSTENSEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142 Chapter 7 Constitutions, Liberties, and Growth in Pre-Modem Europe STEPHAN R. EpSTEIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152 Chapter 8 Culture and the Myth of Economic Determinism in Global History and World Politics KEN DARK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182 Chapter 9 The Case for a Shared World Language ERIC L. JONES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 0 List of Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Index of Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .