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We all know that law is a people business. Clients buy from lawyers
whom they like, respect, and trust, and they judge those lawyers
and their firms on the quality of service that the firm provides,
the results achieved, and whether they receive value for money.
This applies to corporate, institutional, and private clients
alike. For their business plans to be connected to reality,
partners and law firm leaders must learn how they are perceived by
their clients and adapt accordingly. They do this by listening to
their clients. Historically this was through informal, fireside
chats. In recent years, many firms have devised formal client
listening programs and in recent years there has been an explosion
of review sites and social media channels enabling clients to leave
their unfiltered and public feedback, whether solicited or not.
Forward-looking firms are adopting multi-channel approaches to
taking feedback to maximize the intelligence they gather and to
adapt to clients' own preferences. As ever, the most nimble and
adaptable will reap the rewards. The Client Experience: How to
Optimize Client Service and Deliver Value looks at the client
experience from end-to-end, from client listening programs to
journey mapping, from customer audits to how legal tech can help
improve the way a client interacts with a law firm throughout its
relationship. A client-centric business model is essential for
future law firm success and the authors of this far-reaching title
utilize their own experience and real-life case studies to drill
down into the importance of maintaining the one thing no business
can do without: its client.
Successfully managing a change initiative is no simple feat,
regardless of the size of the firm - distilling the process of
change into a workforce takes careful planning and support. Change
is stressful and difficult for people to process and accept, as we
often cling to what we know. This is especially true of lawyers,
who are notoriously averse to change. However, the legal sector has
begun to rapidly transform - and the firms that don't change with
it are going to struggle to stay relevant. In these turbulent times
for firms, change initiatives must be properly managed to ensure
the whole firm can successfully shift to the new norm and stick to
it. Without the proper support and management, a firm runs the
risks of alienating their workforce - who will not take well to
sudden and imposed change. Managing Legal Change Initiatives looks
to illustrate the best methods of introducing and managing change
in a sector that is known for being adverse to it. The book
highlights the critical obstacles and pitfalls that law firms will
face during transitional periods, and outlines some of the best
methods of approaching organizational change; from building a
change framework to follow, to encouraging a shift in partner
behavior through the compensation strategy. This new book also
explores why change is so difficult for individuals - with
discussion of the neuroscience behind change, and the role of
emotional intelligence in leaders to help garner a transformation.
With the disruptions to legal services predicted to continue for
some time, it will be those firms who adapt, put into place, and
act upon a change management strategy that will be the ones
capitalize on changes to come.
Since the economic downturn law firms that once saw growth as easy
and inevitable are finding that the only way to achieve this is now
to wrest market share from the competition. There is no one "right"
way to do this; some firms have opted for a determined policy of
buying market share and recruiting lateral talent, while others
rely on more organic growth. With contributions from a wide range
of thought leaders and industry experts, Growth Strategies for the
Modern Law Firm provides advice on a number growth options
available, and shares practical guidance designed to help firm
leaders to formulate and implement a profitable, sustainable growth
strategy. Topics covered include: Aligning strategy, culture, and
performance management with a growth agenda Utilizing a key
relationship management program to retain and grow clients and
referral sources Implementing listening programs to better serve
clients, and create a platform for differentiation and growth
Making cross-selling a cornerstone of growth strategies and firm
culture Critical success factors that enable lateral hiring to be a
key to client growth Creativity and innovations impact on growth
strategies for legal departments Systematic programs for lawyer
business development Organic growth strategies through focusing
practice specialties Holistic approaches to improving client
experience that drives client growth and much more...
Could you benefit from expert guidance on how to stay competitive
and streamlined in a legal marketplace that is increasingly
competitive? Law firms are finding it harder to adapt quickly to a
legal landscape that is constantly evolving. That's why it's
imperative for law firm leaders to recognise and respond to this
change in order to stay competitive. While the economy has
improved, key challenges from the recession remain. Clients are
more demanding, reducing cost is as important as it ever was, and
firms realise that operational efficiency is crucial to gaining
small but important margins. In this market, those small margins
can be game-changers for large and small firm alike. This new and
updated edition of The Lawyer's Guide to Strategic Practice
Management equips law firm leaders with the very latest guidance
and market knowledge on how to improve and refine current
management strategies in order to thrive and compete in today's
legal marketplace. From the latest developments in technology and
AI, how to improve your firm's coverage on LinkedIn to increasing
motivation to act on cross-selling opportunities, this guide is an
amalgamation of guidance from the most talked-about thought leaders
in the legal sphere. The second edition contains 7 new chapters
covering strategy; market and client development; people and talent
management; finance and pricing and optimisation and technology.
Key features of this updated guide 33 chapters covering six key
areas of law firm management Contains valuable material such as
diagnostic questionnaires, how-to guides, case studies and
action-planning worksheets Hear from a range of thought leaders and
experts in the law firm management sphere including: Viv Williams
(CEO of 360 Legal Group) Patrick J. McKenna (strategist and advisor
to premier law firms) Chrissie Lightfoot (CEO of EntrepreneurLawyer
Ltd) Geoff Coughlin (co-founder of Emphasis on Skills Ltd) Order
your copy of this guide to: Review revenue and profit models,
profitability strategies and law firm profit drivers Examine the
various alternatives to the traditional billing hour Measure and
manage the performance of your lawyers Find market niches and
develop individual business development strategies Learn about the
adoption of client listening programmes Use big data for billing
and cost and forecasting analysis Build the business case for legal
project management Improve client and staff communication,
connectivity and collaboration strategies Inform your management
strategy with the very latest market insights and find solutions to
your management challenge. Order your copy of this updated guide.
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