This book presents an analysis of the social aspects of Carl Gustav Jung's thought and its followers, the interpretation of the phenomena of contemporary social life (social imagery) from the perspective of the main categories of this thought (archetype, unconscious, collectivity, mass society, mass man). It also contains an attempt of their application for understanding contemporary social and political phenomena (e.g. Brazilian sebastianism, Balkan conflicts, virtual-imagery sphere of communication, figures of imagery in popular culture, and others). The authors examine the relationship between Jung's and Jungians' (E. Neumann, J. Hillman, J. L. Henderson) conceptions and many accompanying them (e.g. Frankfurt school, Bachelard's philosophy, American cultural psychoanalysis) and the background of contemporary social psychology, sociology, and cultural anthropology.

The book is a volume of the collected works of sixteen different authors. They reflect the contemporary meaning of C. G. Jung's theory on many fields of scientific activity and in a different cultural context: Japanese, South American and North American, as well as European: English, Italian and Polish. The authors consider a specific milieu of Jung's theory and his influence or possible dialogue with contemporary ideas and scientific activity. A major task of the book will be to outline the contemporary-direct or indirect-usefulness and applicability of Jung's ideas at the beginning of the twenty-first century while simultaneously making a critical review of this theory.