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Businesses, consumers, industry groups, and governments understand
the importance of innovation for continued economic success and
improvements in quality of life. However, innovation in the housing
and residential construction industry remains a topic about which
little is known while a small but growing literature is making
positive progress. Building on the first book in the Housing
Innovation collection, the purpose of this book is to share new
research paradigms that focus on innovation and are, in and of
themselves, innovative. The first chapters focus on a newly created
diffusion of innovation model and its application to the industry
while later chapters showcase several innovative techniques that
shed new light on housing, residential construction, and
policy-making. As the second book in the Housing Innovation
collection, this book is designed to assist readers as they
continue to peel back the complex layers of innovation in housing
and residential construction.
Businesses, consumers, industry groups, and governments understand
the importance of innovation and the innovation process for
continued economic success and improvements in quality of life.
However, innovation remains an opaque topic. A paradox exists in
housing at-large; using innovation is vital yet accounting for the
value to individual organizations remains a challenge. This paradox
is supported by a landscape that includes a sizeable graveyard of
failed attempts at innovation on grand and small scales. This book
seeks to decrease the opacity of innovation processes in
residential construction and housing. Along with the next book in
the collection, this book addresses key questions pertinent to the
potential for widespread diffusion of green buildings and for
improvements in community sustainability. The overarching purpose
of this book is to provide context and foundation for later books
in the collection and to assist readers in peeling back the complex
layers of innovation in housing and residential construction.
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