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The world is undergoing a revolution to a digital economy, with
pronounced implications for corporate strategy, marketing,
operations, information systems, customer services, global
supply-chain management, and product distribution. This handbook
examines the aspects of electronic commerce, including electronic
storefront, on-line business, consumer interface,
business-to-business networking, digital payment, legal issues,
information product development, and electronic business
models.
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
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