Turn your great idea into BIG PROFITS with a powerful, persuasive business plan

With any endeavor, good planning is the key to good results--especially in the launch of a new business or product. "Business Plans That Work" gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: Determine what to include in each plan, why, and for whom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort

With "Business Plans That Work," you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

Entrepreneurship--"creativity plus ambition"--is credited for technological invention and the rise of corporate empires and directly linked to economic development around the world. This multi-volume set of original essays showcases emerging theory and practice in entrepreneurship to illuminate its many facets. From technology commercialization to new venture spinoffs, entrepreneurial personality characteristics to government policies in support of small business, these volumes cover the full spectrum of issues relating to entrepreneurship, including business models, entrepreneurial "mindset," market research, capitalization, intellectual property, risk and uncertainty, and organizational culture. Volume 1, "People," focuses on the intersection between individuals and entrepreneurship, with an emphasis on the cognitive, economic, social, and institutional factors that influence people's behavior with respect to entrepreneurship. Volume 2, "Process," explores such topics as idea generation, market entry, financing, team building, and growth strategies, following the lifecycle of a new venture. Volume 3, "Place," considers the context in which entrepreneurship is practiced, including corporate venturing, family enterprise, franchising, and public policies designed to promote entrepreneurship and economic development. Featuring contributions from leading scholars and practitioners, and with a global perspective throughout, this unique set illuminates the dynamic role that entrepreneurship plays in promoting knowledge and economic opportunity, exploring new models, trends, and practices in entrepreneurship that will be of interest to a wide array of academics, professionals, and newcomersto the field.