A fascinating tour of Oakland sports history and a look toward the future of professional sports in the East Bay. Oakland is a sports city like no other. It is the only city in America to be abandoned by the same team twice, with the Raiders most recently leaving for Las Vegas. The Golden State Warriors, who crossed the bay in 1971 in search of better digs, have now returned to San Francisco with trophies in tow. The long-fought battle to keep the Oakland Athletics in the East Bay may narrowly save the city from a hat trick of departures. And yet, Oakland has produced more than its share of success in the form of 10 national titles across the NFL, NBA, and MLB. The city is gritty, gutsy, and self-preserving, with a blue-collar mentality and a gold standard under that collar. Bolstered by the Silicon Valley tech boom, Oakland has become one of the most desirable places to live in the entire country, all while its sports fans increasingly find that, in the famous words of Gertrude Stein, "There is no there there." What is it about Oakland that inspires such wanderlust in its professional teams? Featuring numerous conversations with luminaries across sports, politics, and economics, this new book explores Oakland's fascinating and paradoxical identity as a sports town while illuminating a cast of characters as diverse as the city itself: rogues, superstars, movers and shakers operating on and off the field, and, of course, the fans. Through the insight of venerated Oakland Tribune scribe Dave Newhouse and sports business leader Andy Dolich, readers will come to appreciate the many quirks and challenges that define "The Town."

The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. In 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond. Modeled on Stephen Covey's The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.