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"Jon and Andy lay out a road-map for great brand management, packed
with the essentials of brand theory and practical tips to make it
happen. It does for brand management what the Haynes workshop
manuals do for cars." Peter Gowers, Chief Executive,
InterContinental Hotels Group, Asia-Pacific "Brands are about
difference and personality. This book really is different. It makes
you think and makes you smile!" Peter Fisk, The Genius Works
"Branding isn't rocket science but it sometimes pretends to be.
Here's abook without such pretensions, a book to make you smile,
learning while you smile." John Simmons, Director, The Writer "an
enjoyable read full of practical tips. There is far too much jargon
in business generally and in branding and communications in
particular, this book is an entertaining antidote to that" Mike
Lee, OBE, CEO Vero Communications Humorous, practical and
everything you need to know about branding. This is a different
kind of business book. You will find no jargon or dense,
theory-laden text. Building a brand with impact is one of the most
important tasks that any business faces. Few people understand how
to actually go about creating an effective brand. This book is a no
holds barred guide to what brand building is, what it isn't and
exactly what you have to do to build your brand. Be inspired by
real-life stories from the people who did and didn't mess with
their logo and succeeded or failed as a result. Read the stories
from big-name brands like Orange, M&S, Red Bull, Apple,
Innocent, PwC and FCUK. There are numerous brand books but they
either fall into the dull, worthy and theoretical which nobody
reads or they tell case studies of famous brands which are soon out
of date and which do not easily translate into practical advice.
This book is unashamedly the antidote to that. It will tell you all
you need to know about branding and entertain you at the same time.
A brand is just a logo - everyone knows that, don't they? After
all, it's not as though a good brand can save a bad business, and
besides, the digital revolution is making branding irrelevant...
Myths of Branding, written by renowned branding experts Andy
Milligan and Simon Bailey, explores the huge number of misguided,
mistaken and blatantly false myths that abound in the branding
arena. From the belief that developing brands is nothing more than
fiddling with logos, to the perception that it's a 'soft' area of
marketing that doesn't go beyond visual identity and that the
customer is always right - these myths are all surprisingly
entrenched, yet could not be further from the truth. Myths of
Branding uses up-to-date case studies and witty examples to debunk
these popular misconceptions, and replaces them with the reality of
what it's really like to work in the world of branding. Jam-packed
with entertaining anecdotes and useful information that
practitioners can learn from, it guarantees a deeper, sharper
understanding of the realities of branding and brand management.
About the Business Myths series... The Business Myths series
tackles the falsehoods that pervade the business world. From
leadership and management to social media, strategy and the
workplace, these accessible books overturn out-of-date assumptions,
skewer stereotypes and put oft-repeated slogans to the test.
Entertaining and rigorously researched, these books will equip you
with the insight and no-nonsense wisdom you need to succeed.
A brand is just a logo - everyone knows that, don't they? After
all, it's not as though a good brand can save a bad business, and
besides, the digital revolution is making branding irrelevant...
Myths of Branding, written by renowned branding experts Andy
Milligan and Simon Bailey, explores the huge number of misguided,
mistaken and blatantly false myths that abound in the branding
arena. From the belief that developing brands is nothing more than
fiddling with logos, to the perception that it's a 'soft' area of
marketing that doesn't go beyond visual identity and that the
customer is always right - these myths are all surprisingly
entrenched, yet could not be further from the truth. Myths of
Branding uses up-to-date case studies and witty examples to debunk
these popular misconceptions, and replaces them with the reality of
what it's really like to work in the world of branding. Jam-packed
with entertaining anecdotes and useful information that
practitioners can learn from, it guarantees a deeper, sharper
understanding of the realities of branding and brand management.
About the Business Myths series... The Business Myths series
tackles the falsehoods that pervade the business world. From
leadership and management to social media, strategy and the
workplace, these accessible books overturn out-of-date assumptions,
skewer stereotypes and put oft-repeated slogans to the test.
Entertaining and rigorously researched, these books will equip you
with the insight and no-nonsense wisdom you need to succeed.
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Nightbirds (DVD)
Berwick Kaler, Julie Shaw, Susan Heard, Felicity Sentance, Bay White; Contributions by …
1
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R423
R212
Discovery Miles 2 120
Save R211 (50%)
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Out of stock
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Drama following the volatile relationship between Dink (Berwick
Kaler) and Dee (Julie Shaw). When Dee comes across homeless man,
Dink, living on the streets of London, she decides to invite him to
stay with her. Soon they become involved with one another but their
relationship is rocky, often switching between loving and cruel
exchanges. As tensions mount the couple head towards the point of
self-destruction.
Brands growing rapidly have a clear sense of purpose and the value
they bring to their customers and employees. On Purpose is a
practical guide to executing business purpose successfully by
delivering a branded customer experience people love. It presents a
framework for success based on being clear about your brand purpose
and promise so you can achieve exceptional results through
exceptional experiences. It provides the tools for brands to stand
out by defining, designing and delivering distinctive, valuable
customer experiences across multiple channels. Because purpose is
what you do, not what you claim, On Purpose helps you act on your
business purpose by showing you how to make your brand stand out.
Each chapter illustrates how to succeed in a specific channel by
presenting interviews with purpose-driven leaders such as Vernon
Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson
(giffgaff) and case studies of companies including: - Altro -
Barclays Bank - Best Western - citizenM - IKEA - LEGO - Liberty
Global Business Services - London 2012 Olympics - Lush - Nissan -
O2 - Timpson - Zappos
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