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This textbook aims to guide, instruct and inspire the next
generation of innovation designers, managers and leaders. Building
upon an evidence-based innovation development process, it
introduces, explains and provides visual models and case examples
of what Business Design is, how it is applied across sectors and
organizations, and its impact on decision-making and value
creation. Students will read and analyze design-led innovation
business cases from across the globe, discover multi-disciplinary
strategies (from marketing to anthropology) and practice applying a
designer's toolkit to find, frame, and solve business problems in
contemporary ways. Throughout the book, students will break down
the process of innovation and move from initiation to
implementation, engage in iterative feedback loops, and develop
concrete plans for personal and professional collaboration and
workplace application. For MBA and senior undergraduate students,
this book offers a step-by-step and comprehensive reference guide
to creative problem framing and solving - inside and beyond the
classroom. It integrates marketing principles and management
frameworks, with anthropological and design methods reflecting the
diverse and in-demand skills vital to tomorrow's workforce. For
instructors, this book offers a way to confidently engage learners
in the realm of design practices and strategies relevant to
business decision-making. The pedagogical framework, along with a
comprehensive suite of techniques and templates, offers both novice
and experienced teachers a step-by-step reference guide that
facilitates skills development in creative problem framing and
solving.
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