The book investigates the lives and careers of the Procaccini brothers: Camillo (1561-1629), Carlo Antonio (1571-1631) and Giulio Cesare (1574-1625), the most important family of painters working in northern Italy at the start of the seventeenth century. The Procaccinis' work is here analysed by interconnecting their individual stories and understanding their success as the combination of mutual artistic choices, a high level of specialization and precise business organization. The book looks at this family of painters as entrepreneurs, emphasizing their conscious response to the requests of public and private patrons, as well as their ability to balance instances of originality and imitation in an era characterized by a wide range of artistic opportunities, including religious commissions, national and international patronage and multifaceted markets. This book will be of interest to scholars studying art history, early modern studies, the art market, Italian studies and Italian history.