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Master the fundamental concepts and techniques of motion media
design so you can apply--and occasionally break--the rules to
achieve your communication goals. This authoritative guide presents
all of the design essentials in an engaging and inspiring way. Each
principle is explained with text, illustration and photography
where necessary. An accompanying website will contain any necessary
digital files for download, updates and links to other resources.
Motion design embraces all the motion media including motion
graphics, broadcast design, and dynamic web design. The diverse
background of designers working within these media make for a
chaotic mix of design skills -- mostly jury rigged adaptations of
traditional (print) standards. This comprehensive guide to motion
design principles fulfills a vital community need to have a central
resource that establishes a baseline foundation of motion design
standards.
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