Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach - add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

This concise step-by-step guide includes the best practices and patterns that help readers of all levels to unearth the potential of Materialize. A responsive framework based on Google's innovative Material Design language, Materialize provides CSS and JavaScript features similar to other popular frameworks such as Bootstrap and Foundation. With the advent of Material Design, developers can no longer overlook its importance and resourcefulness in web design and development. However, incorporating this toolkit in the web application can be quite a juggle. Compared to other design languages available in the market today, Materialize is the only one that adds depth and motion to its application elements. Ideal for web designers and developers, Introducing Materialize is your comprehensive training guide to the newest design language you need to learn. What You'll Learn Learn why Materialize is so popular and resourceful Get up and Running with this awesome toolkit Quick start with Materialize and creating unique designs Downloading and Installing the framework Get a grip on the fundamentals of Material Design Gather comprehensive knowledge about the framework Unearth the potential of this framework for real time implementation Who This Book Is For Ideal for web developers and designers with good experience of UI technologies such as HTML, CSS, JavaScript and jQuery. This book does not require prior experience of any responsive framework. It caters to readers on all levels ranging from beginners to experienced professionals.

Learn how preprocessors can make CSS scalable and easy to maintain. You'll see how to write code in a very clean and scalable manner and use CSS preprocessor features such as variables and looping, which are missing in CSS natively. Reading Beginning CSS Preprocessors will make your life much simpler by showing you how to create reusable chunks of code. In addition to coding enhancements, you'll also learn to automate processes such as generating image sprites and minifying code. Beginning CSS Preprocessors is your guide for getting started with CSS preprocessors. This book shows you how to use CSS in your day-to-day work and thus be smart and efficient at writing CSS. What are preprocessors What are the known preprocessor frameworks What are the features of Sass (Syntactically Awesome Stylesheets) What is Compass (COMPrehensive ASSembler) What is Less (Leaner SS)

Learn how to use lightweight CSS framework alternatives to build intuitive websites. This book presents five project examples that use Skeleton, Miligram, UI Kit, Material Design Lite and Susy. This no-nonsense introduction will help you understand the concept of designing interactive websites using these frameworks with ease. Each framework is demonstrated through a practical project in an easy-to-understand manner. Web design is streamlined nowadays thanks to CSS frameworks and, although Bootstrap and Foundation rule the roost with web design, you don't need an exhaustive framework like these for smaller websites.You'll get a glimpse into additional front-end frameworks which basically are pre-prepared packages containing structure of files and folders of HTML and CSS documents (some with JavaScript functions) that help designers and developers build interactive and immersive websites. What You'll Learn Delve deeper into the world of CSS designs Create interactive and immersive webpages with UI Kit, Material Design Life, and Susy Build a landing webpage with Skeleton Design a product page for a Secure VPN product with Milligram Who This Book Is For Readers who are familiar with basic knowledge of HTML, CSS, and JavaScript, and experienced web designers who aren't familiar with frameworks other than Bootstrap or Foundation.