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Narrative and Media, first published in 2006, applies narrative
theory to media texts, including film, television, radio,
advertising, and print journalism. Drawing on research in
structuralist and post-structuralist theory, as well as functional
grammar and image analysis, the book explains the narrative
techniques which shape media texts and offers interpretive tools
for analysing meaning and ideology. Each section looks at
particular media forms and shows how elements such as chronology,
character, and focalization are realized in specific texts. As the
boundaries between entertainment and information in the mass media
continue to dissolve, understanding the ways in which modes of
story-telling are seamlessly transferred from one medium to
another, and the ideological implications of these strategies, is
an essential aspect of media studies.
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