0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Macro-Social Marketing Insights - Systems Thinking for Wicked Problems (Paperback): Ann-Marie Kennedy Macro-Social Marketing Insights - Systems Thinking for Wicked Problems (Paperback)
Ann-Marie Kennedy
R1,219 Discovery Miles 12 190 Ships in 12 - 17 working days

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem-where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Macro-Social Marketing Insights - Systems Thinking for Wicked Problems (Hardcover): Ann-Marie Kennedy Macro-Social Marketing Insights - Systems Thinking for Wicked Problems (Hardcover)
Ann-Marie Kennedy
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

Not Required for Text Type.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Salvatore Ferragamo Salvatore Ferragamo…
R1,922 R1,754 Discovery Miles 17 540
Moon Bag (Black)
R57 Discovery Miles 570
Elecstor 18W In-Line UPS (Black)
R999 R404 Discovery Miles 4 040
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
Home Classix Trusty Traveller Mug…
R99 R81 Discovery Miles 810
Christmas Nativity Wood Finish Set Of 11
R1,599 R1,119 Discovery Miles 11 190
Penguin Multi Purpose Wood Glue (125ml)
R29 R23 Discovery Miles 230
Everyday Fresh - Meals In Minutes
Donna Hay Paperback R450 R341 Discovery Miles 3 410
Speak Now - Taylor's Version
Taylor Swift CD R496 Discovery Miles 4 960
Casio LW-200-7AV Watch with 10-Year…
R999 R884 Discovery Miles 8 840

 

Partners