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The distinctive point of the book is its innovative
interdisciplinary approach to business communication, with
interconnections between linguistics, sociology, and critical
organisational studies as applied to the corporate world. It offers
a first-hand insight into primary business discourse with a deeper
understanding and analysis of business processes and mechanisms
underlying and reflected in enterprise software-mediated
communication. It answers the question what 'doing business' in the
digital age is about and illustrates 'business discourse' from
practitioners' point of view. Grounded in the analysis of empirical
data, pertaining both to internal and external business
communication, the author reflects on the reality of accelerated
and pressurised communication in global IT corporations. Following
a communication-centred approach, this monograph puts the topic of
enterprise software-mediated business discourse into a
multi-layered perspective of how global corporations operate, what
their primary goals are, and what kind of (political) power they
execute. Moreover, it demonstrates how profit-driven corporations
can be viewed and interpreted as strategically acting systems
within a specific sociological framework.
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