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Guiding readers through the unique challenges and choices presented
by digital publication, this book provides a practical set of tools
to help students, creatives, and content professionals craft
emotionally engaging nonfiction stories for online readers and
listeners. From considering what story to tell, to bringing
narratives to life in practice, Anna Faherty explains what gives
stories their unique power and demonstrates how to successfully
combine techniques from short-stories and screenwriting with
journalistic practices like fact checking and verification.
Examples from corporate websites, personal blogs, podcasts, and
social media set out how to attract and involve readers and
listeners, and how to prompt them to take action. Readers will come
away with a straightforward framework for planning and crafting
storytelling projects and an understanding of text and script
development, copyright, and editing. Each chapter includes
summaries of key principles and practical writing tips, while case
studies share insights from writers’ professional practices –
including those who use storytelling to influence customers or
advocate for change. Writing Online and Audio Stories is a valuable
entry-point for creative writers, podcasters, and professionals in
PR and marketing, as well as students undertaking courses such as
Digital Writing, Creative Nonfiction and Multimedia Storytelling.
Guiding readers through the unique challenges and choices presented
by digital publication, this book provides a practical set of tools
to help students, creatives, and content professionals craft
emotionally engaging nonfiction stories for online readers and
listeners. From considering what story to tell, to bringing
narratives to life in practice, Anna Faherty explains what gives
stories their unique power and demonstrates how to successfully
combine techniques from short-stories and screenwriting with
journalistic practices like fact checking and verification.
Examples from corporate websites, personal blogs, podcasts, and
social media set out how to attract and involve readers and
listeners, and how to prompt them to take action. Readers will come
away with a straightforward framework for planning and crafting
storytelling projects and an understanding of text and script
development, copyright, and editing. Each chapter includes
summaries of key principles and practical writing tips, while case
studies share insights from writers’ professional practices –
including those who use storytelling to influence customers or
advocate for change. Writing Online and Audio Stories is a valuable
entry-point for creative writers, podcasters, and professionals in
PR and marketing, as well as students undertaking courses such as
Digital Writing, Creative Nonfiction and Multimedia Storytelling.
A lively collection of literature, science and art delving into the
mysteries of human consciousness, with a new introduction by Mark
Haddon, published to coincide with a major exhibition at Wellcome
Collection in 2016 "The boundaries which divide Life from Death are
at best shadowy and vague. Who shall say where the one ends and
where the other begins?" Edgar Allan Poe Understanding the nature
of consciousness continues to challenge even our leading scientists
and psychologists. Yet we all experience some form of consciousness
and make daily journeys between different conscious states as we
sleep and wake. Through the eyes of writers, artists, scientists
and philoso phers, States of Mind explores the meaning of
consciousness and, in particular, the nature of interrupted or
liminal conscious experiences, such as somnambulism, synaesthesia
and disorders of memory. These diverse - even conflicting -
perspectives pose fundamental questions about what it means to be
alive, aware and human. This engaging collection draws on five
centuries of thinking, probing science and the soul, language and
memory, being and not being. It includes works by Jane Austen,
Samuel Taylor Coleridge, Arthur Conan Doyle, Francis Crick, Rene
Descartes, Emily Dickinson, H L Gold, Franz Kafka, H P Lovecraft,
Marcel Proust, Mary Shelley, Henry David Thoreau, Alan Turing, H G
Wells and Emile Zola. WELLCOME COLLECTION Wellcome Collection is a
free museum and library that aims to challenge how we think and
feel about health. Inspired by the medical objects and curiosities
collected by Henry Wellcome, it connects science, medicine, life
and art. Wellcome Collection exhibitions, events and books explore
a diverse range of subjects, including consciousness, forensic
medicine, emotions, sexology, identity and death. Wellcome
Collection is part of Wellcome, a global charitable foundation that
exists to improve health for everyone by helping great ideas to
thrive, funding over 14,000 researchers and projects in more than
70 countries. wellcomecollection.org
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