This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

Elusive Adulthoods examines why, within the past decade, complaints about an inability to achieve adulthood have been heard around the world. By exploring the changing meaning of adulthood in Botswana, China, Sudan, Papua New Guinea, Russia, Sri Lanka, Uganda, and the United States, contributors to this volume pose the problem of "What is adulthood?" and examine how the field of anthropology has come to overlook this meaningful stage in its studies. Through these case studies we discover different means of recognizing the achievement of adulthood, such as through negotiated relationships with others, including grown children, and as a form of upward class mobility. We also encounter the difficulties that come from a sense of having missed full adulthood, instead jumping directly into old age in the course of rapid social change, or a reluctance to embrace the stability of adulthood and necessary subordination to job and family. In all cases, the contributors demonstrate how changing political and economic factors form the background for generational experience and understanding of adulthood, which is a major focus of concern for people around the globe as they negotiate changing ways of living.

Elusive Adulthoods examines why, within the past decade, complaints about an inability to achieve adulthood have been heard around the world. By exploring the changing meaning of adulthood in Botswana, China, Sudan, Papua New Guinea, Russia, Sri Lanka, Uganda, and the United States, contributors to this volume pose the problem of "What is adulthood?" and examine how the field of anthropology has come to overlook this meaningful stage in its studies. Through these case studies we discover different means of recognizing the achievement of adulthood, such as through negotiated relationships with others, including grown children, and as a form of upward class mobility. We also encounter the difficulties that come from a sense of having missed full adulthood, instead jumping directly into old age in the course of rapid social change, or a reluctance to embrace the stability of adulthood and necessary subordination to job and family. In all cases, the contributors demonstrate how changing political and economic factors form the background for generational experience and understanding of adulthood, which is a major focus of concern for people around the globe as they negotiate changing ways of living.