Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital. Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory. Managing World Heritage Sites: * Includes international case studies such as World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta.* Is authored by an international contributor team of well known and respected experts in this field * Has a user friendly and logical structure including aims, introduction, case study, conclusion, references and websites and examples best practice. * 5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.

With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Table of Contents

Part I: The Nature and Role of Visitor Attractions

The Nature and Role of Visitor Attractions

Anna Leask

The Market for Visitor Attractions

Ann Hartl

Part II: The Development of Visitor Attractions

The Visitor Attraction Development Process

Stephen Wanhill

Visitor Attraction Concept, Market Feasibility and Site Selection

Stephen Wanhill

Financial Management for Visitor Attraction Projects

Stephen Wanhill

Visitor Attraction Success and Failure

Ann Hartl and Stephen Wanhill

Part III: Managing Visitor Attractions

The Role of the Visitor Attraction Manager

Brian Garrod

Operations Management for Visitor Attractions

Peter Robinson

Managing Visitor Impacts at Visitor Attractions

Brian Garrod

Managing Safety, Security and Risk at Visitor Attractions

Marcus Hansen

Managing Human Resources for Visitor Attractions

Norma D’Annunzio-Green

Managing Temporal Variation at Visitor Attractions

Philip Goulding and Gill Pomfret

Interpretation and Visitor Attractions

Gianna Moscardo

Themed Attractions and Storytelling

Carissa Baker

Part IV: Marketing Visitor Attractions

Attraction Marketing Strategies

Ady Milman

Attraction Marketing Management

Jeffrey T. Weinland and Scott J. Smith

Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach

Alan Fyall and Connor Schrils

Digital and Social Media Marketing for Visitor Attractions

Bill Zanetti

Managing Universal Attraction Brands

Sean Bliznik

Part V: Cases

National Botanic Garden of Wales

Stephen Wanhill

Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina

Jeffrey T. Weinland and Scott J. Smith

Overtourism at Natural Attraction Sites

AJ Templeton

Interpretation at Heritage Sites: Culloden Battlefield, UK

Ellis Urquhart

New Attraction Development: Grand Egyptian Museum, Giza, Egypt

Mostafa Selima

Augmented Reality in Heritage Attractions

Caroline Scarles and Zainal Abidin

Dark Tourism in Latin America: A History of Blood and Conflict

Maximiliano Korstanje

Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust

Marcus Hansen

Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa

Brendon Knott and Janice Hemmonsbey

Historic Royal Palaces: Managing a portfolio of visitor attractions

Ann Hartl

Managing and Marketing Natural Sites

Bruce Prideaux

Developing a Masterplan: Elvaston Castle Country Park

Peter Robinson and Angela Glithero

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World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital.
Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory.
Managing World Heritage Sites:
- Includes international case studies such as World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta.- Is authored by an international contributor team of well known and respected experts in this field
- Has a user friendly and logical structure including aims, introduction, case study, conclusion, references andwebsites and examples best practice.
- 5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study
* Covers the management issues encountered at cultural and natural world heritage sites including designation, marketing, visitor management, revenue generation and management.
* Illustrated with international case studies including World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta.
* International contributor team of well known and respected experts in this field