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While it is clear that workforce involvement is fundamental for the
success of digital transformation, it is also evident that
insufficient attention has been paid to emerging strategies to
convince employees to become involved. To do so, this book
considers Relational Goods, the intersubjective and reflexive
relationships existing between employees, within the DOI framework
to evaluate how they influence digital transformation success
alongside innovation traits, time and communication channels. The
focus for this book is SMEs, as these businesses experience greater
difficulties than their larger counterparts in keeping up with the
digital revolution. The authors develop the Relational Goods model
to a refined DOI framework including the role of relationship and
managerial support in the adoption of technologies that may
transform the business. It will be of great interest to scholars
and students of management, digital transformation and SMEs, as
well as HRM professionals.
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