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Understanding Pope Francis: Message, Media, andAudienceoffers
several chapters which illuminate the often misunderstood, but
widely discussed, leader of the Roman Catholic Church, Pope
Francis. With 1.3 billion baptized members living throughout every
continent, communication by and about him is a subject deserving to
be understood. As technology makes the "global village" predicted
by Marshall McLuhan more apparent, the complexities of leading an
organization across geographic boundaries with differing ideas
about culture and governance present great need to be nuanced,
indeed cautious, about messages communicated across diverse media
platforms and consumed by divergent audiences. This book lay bare
the messages Pope Francis produces, the way that varying
platforms/media present those messages, and the complex ways in
which audiences formulate their interpretations.
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