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Categorization pervades economic life; products, services, firms
and industries are continuously being classified by rivals,
clients, experts and critics. A stream of research highlighting the
importance of market and product categories for organizations and
individuals has grown in importance during the past 40 years. This
volume contains ten essays on categorization authored by some of
the world's leading scholars within sociology of markets,
organization theory, and strategy research. It opens with
revisiting the influential theory of "the categorical imperative",
and moves on to present various accounts of the social processes
that form part of categorization and elaboration of their
consequences. Together, the different chapters effectively show
that categorization is a process, tightly connected to actors
involved and their specific acts, the characteristics of the entity
being categorized, and the context and timing informing these
activities. As such, it complements the earlier cognitive
perspectives by discussing the evaluative, social, and political
manifestations of categorization.
Categorization pervades economic life; products, services, firms
and industries are continuously being classified by rivals,
clients, experts and critics. A stream of research highlighting the
importance of market and product categories for organizations and
individuals has grown in importance during the past 40 years. This
volume contains ten essays on categorization authored by some of
the world's leading scholars within sociology of markets,
organization theory, and strategy research. It opens with
revisiting the influential theory of "the categorical imperative",
and moves on to present various accounts of the social processes
that form part of categorization and elaboration of their
consequences. Together, the different chapters effectively show
that categorization is a process, tightly connected to actors
involved and their specific acts, the characteristics of the entity
being categorized, and the context and timing informing these
activities. As such, it complements the earlier cognitive
perspectives by discussing the evaluative, social, and political
manifestations of categorization.
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