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Management Und Wirkungen Von Marke-Kunden-Beziehungen Im Konsumguterbereich - Eine Analyse Unter Besonderer Berucksichtigung... Management Und Wirkungen Von Marke-Kunden-Beziehungen Im Konsumguterbereich - Eine Analyse Unter Besonderer Berucksichtigung Des Beschwerdemanagements Und Der Markenkommunikation (German, Paperback, 2008 ed.)
Anna Verena Wenske; Foreword by Prof Dr Christoph Burmann
R2,048 Discovery Miles 20 480
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Anna Verena Wenske erarbeitet ein detailliertes Verstandnis von Marke-Kunden-Beziehungen und berucksichtigt dabei explizit das Beschwerdemanagement und die Markenkommunikation."

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