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Theshipshears onthrough billowing seas Carried on tempest's wings
with ease A cry of joy goes up from fore and aft: "Our destination
is within our grasp!" But the helmsman's words are lost in the
throng: "We've been sailing in circles all along." Marie von
Ebner-Eschenbach This book has been written as an aid to anyone in
the print media industry, be they managers or customers, who is
looking to steer their business into calmer waters in what are
stormy times. New technologies offer tremendous opportunities for
innovation and process improvement - but only if we understand the
fundamental principles behind them. This is the goal of this book.
To this end, we will be looking at how best to network the print
media industry with its customers, production partners and
suppliers. This networking process covers the production data that
can be transferred entirely digitally as far as the press stage, i.
e. the digital page to be printed (referred to below as the
"technical work?ow"), but also the information, communication and
interaction processes which take place before, during and after
production, e. g. details of the print run or the planned delivery
date (referred to below as the "business management work?ow").
Inter-company networking of the various market players using
Internet technology is known as "e-business" in commercial and
management circles. Customers Print media Suppliers companies
Production partners Figure 1 Persons involved in a production
process Preface V
Fur die Printmedienunternehmen haben sich durch das Internet
neue Geschaftsfelder eroffnet: Informationen werden sowohl fur die
Papier- als auch fur die Onlineausgabe aufbereitet. Neue
Moglichkeiten in der Zusammenarbeit mit Kunden und
Produktionspartnern entstehen. Der Leser erhalt einen umfassenden
Uberblick uber die neuen Produkte und Prozesse und wird
systematisch durch die Begriffsvielfalt gefuhrt; zahlreiche
Beispiele veranschaulichen die Anwendungen wie
Online-Editiersysteme, webbasierte Projektmanagementtools oder
Online-Tracking von Druckauftragen. Das Thema wird aus zwei
Blickwinkeln betrachtet: dem des Unternehmens, das E-Business zur
Verbesserung der eigenen Prozesse nutzt, und dem des
Printmediendienstleisters, der E-Business-Services fur seine Kunden
bereitstellt und im Produktionsprozess nutzt. Das Buch liefert
Entscheidungshilfen, welche Anwendungen fur betriebliche
Fragestellungen den grosstmoglichen Nutzen versprechen. Ein
unentbehrliches Nachschlagewerk fur Entscheidungstrager."
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