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Visual Merchandising and Display, Seventh Edition, focuses on all
aspects of visual merchandising and display, from classic
techniques to the latest developments. Using hundreds of global
examples, this text shows how a retailer can optimize its image
with its target market by adding interest to window and interior
displays. The book includes updated chapters on lighting, fixtures,
and interactive media; expanded sections on store planning, CAD
programs, floor plans, and planograms; and a new section called
Tools for Getting the Job. New to this Edition: - Contains six new
case studies and extensively revised and updated images - New
section Tools for Getting the Job in Chapter 27 includes tips for
creating your own website and using platforms like Behance to
showcase your portfolio -Updated and new Go Green boxes discuss
current topics in sustainability and visual merchandising Visual
Merchandising and Display STUDIO -Study smarter with self-quizzes
featuring scored results and personalized study tips -Review
concepts with flashcards of terms and definitions -Watch videos
that bring chapter concepts to life Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for
planning the course and using the text in the classroom -PowerPoint
(R) presentations include images from the book and provide a
framework for lecture and discussion
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