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Since the 2010s, all levels of governments in Canada have gradually
initiated social procurement as a policy tool to further their
social values and political agendas. Social enterprises of various
shapes and sizes across the country have served as partners in the
execution of those agendas. Selling Social examines the experiences
of these enterprises in social procurement and social purchasing.
Selling Social presents the findings of a three-year Canadian
research project detailing experiences of work integration social
enterprises (WISEs) selling their goods and services to
organizational purchasers, including governments, businesses, and
non-profit organizations. Drawing on survey findings and
interviews, the book explores a diverse group of social enterprises
from across Canada, showcasing their successes and their challenges
based on real-life examples to aid social enterprises that are
considering this path. The book emphasizes the importance of
including social and environmental considerations in procurement
and purchasing decisions, particularly at larger scales and through
public policy. In doing so, Selling Social extends the
understanding of social enterprises beyond their social and
economic outcomes and into the broader movement toward responsible
procurement and purchasing.
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