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How do you get people who work in pig abattoirs to wash their
hands? How does painting the walls of a canteen pink make
construction workers behave more safely? And how can baby faces
spray painted onto shop shutters reduce anti-social behaviour?
Ripple is about how small behaviour changes can have wide-reaching
effects in the real world. By applying behavioural science in your
working life, you can have positive ripple effects on the world
around you. While nudging is now commonplace in politics, most of
our daily interactions with companies, products, and services have
not yet been transformed with behavioural science. Doing so is
often a messy process but, armed with this book, you'll have the
practical toolkit to get started. Through storytelling and
practical tips, Ripple takes you on a journey across the globe
which will leave you inspired to start applying behavioural science
to improve the world around you.
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