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A step-by-step guide on how to build your personal brand and
business through savvy self-marketing, covering everything from
social media to landing national TV interviews. Do you have a
passion, but don't know how to turn it into your livelihood? Maybe
you want to launch your dream business, but no matter how hard you
try, you can't seem to build an audience on social media. Or you
know you could speak with as much authority as the experts
interviewed on TV, but you don't know the right people. The truth
is, a lot of those experts you see are just regular people. They
don't have special connections. Executive producers don't have them
on speed dial. But they do know how to brand, market, and pitch
themselves. And by the time you finish the book, you will, too! You
will learn how you can use all types of media--from Facebook and
Instagram, to podcasts and radio, to local and national television
interviews--to establish your platform, build your business,
explode your sales, and maybe even become one of America's most
sought after thought leaders. With the same charm and authority
that has made her the legal expert on Dr. Phil,co-host on The
Doctors, and landed her regular appearances on Anderson Cooper 360,
Good Morning America, CNN, MSNBC and Fox, Areva Martin will show
you how to: Use social media effectively to establish your brand
Write an irresistible pitch Identify the right media outlets to
target Appear polished and authentic Multiply the media attention
you get
"THE guide for getting the best life possible for your
child...invaluable."
-Dr. Phil McGraw
As an individual rights attorney and parent of an autistic child
herself, Areva Martin shares clear, step-by-step instructions on
how parents can assert themselves-with doctors, teachers, school
officials, neighbors, or even family members-and get the best
results for their child. Practical and inspiring, with personal
stories from other parents of autistic children, "The Everyday
Advocate" offers real-world actions that work and teaches parents
the skills to become better advocates for their children.
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