Getting Started with a SIMPLIS Approach is particularly appropriate for those users who are not experts in statistics, but have a basic understanding of multivariate analysis that would allow them to use this handbook as a good first foray into LISREL. Part I introduces the topic, presents the study that serves as the background for the explanation of matters, and provides the basis for Parts II and III, which, in turn, explain the process of estimation of the measurement model and the structural model, respectively. In each section, we also suggest essential literature to support the utilization of the handbook. After having read the book, readers will have acquired a basic knowledge of structural equation modeling, namely using the LISREL program, and will be prepared to continue with the learning process."

Why is service quality not enough to retain clients, and customer satisfaction not a guarantee of repeat business? This is one of the most frequently asked questions amongst researchers and practitioners. Several scholars and managers suggest that relationship quality (RQ) is replacing service quality and/or customer satisfaction as a key source of competitive advantage and superior performance. Despite the crucial role that relationship managers play in building business-to-business (B2B) RQ, very little research has looked at the key constructs of B2B RQ from a people-based approach. This study aims at contributing to a better understanding of B2B RQ. By focusing on relational drivers, this work responds to the lack of research on the interactive characteristic of RQ, i.e. buyer-seller interactions primarily in a person-to-person communication. This study suggests theoretical and managerial guidelines regarding the social level in the governance of business relationships, which should be particularly useful to researchers and managers, as well as to graduate and post-graduate students in Management and Marketing fields.